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Korea is the 12th largest economy in the world, and is becoming a powerful focal point of the Asian economic block. With a history tracing back more than 5,000 years, Korea is also rightly proud of its dazzling culture. It possesses 8 UNESCO cultural heritage sites, which compares favorably with any other nation in the world. Building upon this diverse array of treasures, Korea is attracting the world with the sophistication of its culture and entertainment industry, creating the 'Korean Wave' across Asia. Korean TV and movie stars have become popular throughout Asia, and have been making inroads into Hollywood and Europe in recent years.

Since the election of its Minister of Foreign Affairs and Trade, Ban Ki-moon, as the UN secretary general, Korea has been raising its profile and level of engagement in the international community - the Republic of Korea is currently honored to chair the Group of Twenty this year. Whatever you may think, you will see more than you expected in Korea. Sparkling Korea welcomes you to the IPPC 2010.

Introducing the elegance and flavor of Korea to tourists visiting South Korea, 2010-2012 VISIT KOREA YEAR provides diverse and convenient benefits such as discount program for long-stay visitors, welcome plan, Korea grand sale, and tourist coupon service. Special events & festivals are waiting for you as well to mark the Visit Korea Year such as 'World Design Capital Seoul 2010', 'IAAF World Championships Daegu 2011', and 'International EXPO Yeosu 2010', 'DMZ World Peace Music Festival'.

Seoul is well known as a city with a 600 year history, and that it pays particular attention to preserving its rich traditional culture and heritage. Yet, it is a city in which modern culture continues along a dynamic path of development striking the perfect balance with its traditional culture. In addition, Seoul boasts god-blessed natural resources with its beautiful surrounding mountains and river that runs through it, which is quite rare for a big city.

Seoul is, geographically, a strategic center of the Northeast Asian economy and a city with a pool of the world's most talented workforce. This provides foreign businesses with great opportunities to conduct their operations to their fullest potential. Its global-oriented and future-driven perspectives on business promotion will make Seoul more dynamic and productive.

Seoul offers not only a variety of events and festivals for foreign visitors, all year round, but also a convenient public transportation system including dense subway and bus networks, a perfect safety system, and a world-class IT infrastructure. Whatever your purpose is for visiting Seoul; be it for residence, tourism, or business, you are already a Seoul citizen and Seoul will do its best to help you fulfill your goals.